Residential
Peterson's Mirvish Village ushers Annex area into new era
Peterson’s Mirvish Village development in Toronto is ready to take the neighbourhood into its new era.
Founders Robin Storfer and Tom Freeman on building a bar-first bookstore from scratch, holding out for the right space, and opening on a block that Toronto has been waiting on for a decade.
4 June 2026
Founders Robin Storfer and Tom Freeman on building a bar-first bookstore from scratch, holding out for the right space, and opening on a block that Toronto has been waiting on for a decade.
Source: 6IX Retail by Dustin Fuhs
Robin Storfer and Tom Freeman nearly opened a bar together. They had been in conversations about going into business for years, sat down with Matt Davis at DesignAgency to begin mapping out the concept, and got close enough to start asking hard questions about what kind of place they actually wanted to build. The answer kept coming back incomplete. “We knew we had a good idea and we knew we worked well together,” Storfer says. “But we weren’t sold on what it was yet.” Then COVID hit, the industry froze, and the original concept dissolved before it started. “We looked at each other and said, ‘We dodged a bullet.'”
What came next was the idea that actually made sense. A bar, yes, but with books. Two things with a natural relationship that felt obvious once you put them together. That clarity, Storfer says, is what has shaped every decision since.
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