Social Media Specialist

Department

Head Office

Location

Downtown Vancouver

Type

Full-time

The Social Media Specialist will travel to different Peterson properties to create engaging content to share across multiple social platforms. This position will also provide insights and suggestions to bolster and refine the social media marketing strategy to moderate future campaigns and to stay up to date with current trends.

We believe in forging long-lasting relationships to create positive change in our communities. We’re building Something Greater in each pillar of Peterson including real estate investment, development, property management, capital lending, and private equity. From one building on Alberni Street in Vancouver to a range of projects across North America, we’ve expanded into diverse areas of expertise across the real estate industry. Our interests include ownership in 7.2 million sq ft of commercial property, over 2,100 units of residential and hospitality, and participation in the development of an additional 16.4 million sq ft. As we continue to grow, we stay true to our values by putting relationships first, standing by our word and striving for Something Greater in everything we do.

Peterson is looking for a creative and experienced Social Media Specialist to join the team. Reporting to the Director of Project Marketing, the Social Media Specialist will be responsible for leading the strategy, planning and execution of our social media presence to enhance brand visibility, engage target audiences and drive traffic across platforms. The role also involves creating innovative and engaging content; while ensuring our collaboration and content aligning with Peterson’s core values.

The ideal candidate will have previous industry experience as a social media specialist with a successful social media portfolio. As the preferred candidate, you will also have excellent verbal and written communication skills, the ability to think outside of the box, and the ability to create visual creative and designs.

Key Responsibilities

Plan and execute social media campaigns, including maintaining the social media calendar on a weekly, monthly and quarterly basis;
Lead the social media strategy, aligning it with the business goals, brand identity and core values;
Analyze social media performance metrics, adjusting strategy as necessary through A/B testing to optimize engagement, reach and Return on Investment (ROI);
Plan, create, publish and share new content (including original text, images, video, and code) to establish meaningful customer engagement with the Peterson brand;
Monitor the Peterson brand by working with business unit leaders to ensure programs are supported with proper branded materials and supporting brand unity efforts;
Create high quality, unique and engaging content that can be used across various platforms; and
Act as a social media advisor for the company, providing insights, suggestions and trends update.

What You Bring

In-depth knowledge of major social media platforms;
Proficient in creating content including written and visual creatives and designs;
Ability to travel between Peterson properties to shoot content for social media and promotional items;
Self-motivated and independent with strong organizational and time management skills; and
Excellent problem solver with an investigative mindset to proactively identify issues and offer solutions and alternatives

Salary range: $75,000 – $85,000

Apply Now

We are an equal opportunity employer. Start challenging yourself today in an environment that embraces diversity and rewards innovation with competitive pay and great benefits. While we thank all candidates for their interest in joining our team, we will contact only those short-listed for an interview. Please note only Microsoft Word documents or PDF’s will be accepted. Submit your application through our online career center.